Rogovin Acro Tower

Office Tower Public Spaces 

• Design

  Baranowitz & Goldberg Architects

• Tower Architect

  Moshe Tzur Architects & Town Planners Ltd.

• Architect In charge

  Eliran Algov, Amit Shani

• Lighting Design

  Orly Avron Alkabes

• Photographer

  Nimrod Levy

One Tower is a minimalist architectural icon. The shifts between the three stacked glass cubes suggest dynamic tension and motion despite their massive presence in the urban landscape. Like a public sculpture in a city square, the building’s appearance changes depending upon the viewer’s perspective.

The main lobby is too a minimalist installation, combining space and sculpture, inviting users to engage with its three-dimensionality. Geometric elements fill the lobby, dividing the space and creating areas for lingering and pathways for movement. They frame essential functions and guide movement, with some elements becoming functional themselves. The outdoor sculpture becomes an integral part of the building, enhancing the user experience.

The design is comprised of only two materials – stone and metal. The walls are cladded with light stone, with its natural pattern serving as the only decoration, while the dark metal geometric composition of the main installation stand out against the stone backdrop